To add your media files to your iTunes library, you may select the files and drag them into the Music or Movies tabs. Alternatively, you can also try the following to add your files manually:

1. Open iTunes

2. Click File > Add to Library (COMMAND O)

3. Locate the file(s) you wish to add. You can hold COMMAND to select multiple items. Once you have made your selection, click "Open" to add these files to your library.

You will now see the selected files in your Music or Movies tab, depending on what file type you have added.

If you have further questions regarding importing files in to iTunes, please visit the iTunes knowledge base for further information here.